Starting a business is much like working an allotment. You have a seed of an idea; you nurture it in a little clay pot until it struggles into the daylight; you stress about providing it with enough manure in the form of funding so that you can eventually transplant it into the wicked, wider world of the adult vegetable patch with all its attendant predators, parasites and pitfalls.
With any luck your seed of an idea makes the journey from an innocuous looking seed into a strapping gladioli which flowers annually with the minimum attention from you, allowing you to tend to other seeds or sit back and bask in the glory of your potato crop.
There’s no guarantee these tips and tricks will work; but if at the very least you can see your business start up as your very own allotment – and not your own private back garden – there is every chance your business will make it through the winter and be around next summer for you to sit in and admire your burgeoning brassicas.
Of course, starting up your business is also very much like trying to steer your life, irrespective of whether you’re in business or not. So, this book aims to help you navigate your life as much as they are intended to help you tend your beautiful business idea.