Julian Writes: second tentative steps to my Audiobook Ambitions

Home late after a “strategy chat” with Eleanor in the pub. She says audiobooks are “performative literature,” which I think was meant kindly but sounded like a warning.
I told her I’d volunteer to “consult” on the voice direction, i.e.select the narrator. She raised an eyebrow and asked if I knew any voice actors. I said I was network-adjacent to several. (Translation: I follow Stephen Fry on X.)
In my notes app I’ve drafted:
Julian Pilkington-Sterne: The Sound of Modern Literature™
It’s ambitious, yes. But ambition is a transferable skill.

Julian Writes: first tentative steps to my Audiobook Ambitions

Had lunch alone today (by choice). Spent the hour mapping out what I’m calling Project Serve & Verb™ i.e. the re-imagining of Confessions of An Ageing Tennis Player for the sonic age.

Phase 1: secure producer credit (through charm or proximity).
Phase 2: negotiate subtle but frequent mentions of my name in behind-the-scenes materials.
Phase 3: become the voice of Nick Owen Publishing — literally.
Paul walked past while I was rehearsing the line “Love all, except when it hurts.”
He didn’t comment. He just looked at me in that way illustrators do when they realise someone might soon be paid more than them.
I must protect this idea.
Also: check if HR can trademark my voice.

Julian Writes: the Audiobook as my Journey to Personal Salvation

I overheard Nick on the phone this morning saying the words “audiobook rights.” He said them casually, as if he were asking for milk. I had to leave the office immediately and stand in the stairwell to breathe.

An audiobook changes everything. It’s not just a format — it’s an experience. And experiences are what I market best (I said that once at a conference in Milton Keynes).

I’m already picturing the campaign: “Hear the Sweat. Feel the Spin. Confess Differently.” Could I narrate it myself? My voice has range — somewhere between a BBC continuity announcer and emotional gravel.

Note to self: research microphones. And acting lessons.

Julian Writes: the Mediation

Nick called us both into his office. He looked at me, then at Paul, then at the stack of clashing mock-ups between us.

“Julian,” he said, “you’ve created a bold, forward-thinking identity that risks alienating everyone.” Then to Paul: “And you’ve drawn the marketing team hanging from a racquet.” Paul said, “That was symbolic.” There was a long protracted silence.  It could have felt awkward for some but I felt fine and composed a future email to Paul in my head: “Hey Paul a  good meeting today I thought! I think we found common ground: keeping the humanity but updating the energy. Let’s build from there.”

Some hours later, Paul had responded.

“Sure. I’ll start by sketching humanity. You can add the energy in Helvetica later.” And then threatened to illustrate my PowerPoint. 

I took an extended power nap. Brand direction was clearly going to remain unresolved for some time. But I remain optimistic that the new Helvetica will heal all wounds.

Julian Writes: the Typography Summit

I held what I called a “Visual Values Alignment Session.” Paul called it “a hostage situation in Helvetica.” He objected to my proposed series font, “Bebas Neue,” which he described as “looking like an angry barcode.” I said it communicated discipline. He said it communicated dictatorship. I opted to adopt my reasonable tone.

Me:     Paul, if the eye can’t rest, the mind can’t wander. That’s good branding.

Paul:   Julian, if the eye can’t rest, the book gives you a migraine. That’s bad reading.”

I shrugged but sent over my digital mock-ups for the box set regardless.  Each book now features a minimalist racquet silhouette intersected by diagonal light bars. The subtitle floats above it in bold white. I called it “Motion. Emotion. Devotion.”

Paul replied with an attachment named “Corrected.” It was the same image, except he’d drawn tiny, exhausted cartoon tennis players dangling from the light bars, looking like they wanted to die.  I said  I appreciated his engagement with the concept.

Me:  The dangling players… I love the energy but maybe too they’re too tragicomic for Q4?

Paul:   The dangling players are the concept.

This was going to take a lot longer than I had envisaged.