Maja writes: OH NO SHE DOESN’T

(Private. Absolutely not for the NOP website.)

I did not expect today to unravel the way it did.

I thought we were simply “welcoming an international visitor,” which in NOP-speak usually means tidying a single table, hiding the panic kettle, and pretending we don’t hear the printer grinding its existential screams. But then she arrived.

Shaila Rao.

Tall, composed, astonishingly alert, as if she’d already assessed the structural weaknesses of the entire building on entry. She carried herself with this calm, contained power that made the fluorescent lights look embarrassed to be near her. And from the second Julian saw her…

(Want to hear more of my story? Then subscribe here before the bosses delete this post… Love from Maja xxx

Julian writes: whose tune is it anyway?

(Filed under: Internal. Private. Do Not Let Eleanor Ever See This.

I am writing this while still in a sort of euphoric daze, the office finally quiet after a day that felt like a cross between a diplomatic reception and a Victorian automaton show gone slightly wrong.

Shaila arrived at 10:03. The exact minute is important because I had spent the preceding nine minutes adjusting my shirt collar in the reflection of the microwave door. She entered the office with a kind of calm precision that made the rest of us look like clockwork figures operating half a beat behind. The team’s reaction was mechanical.

Alex stood up too quickly, stuttered something about “global partnership potentials,” then knocked over his water bottle. Paul stared for a long time, almost studying her as if he were mentally sketching the whole encounter for a future satirical piece. Maja said “Welcome!” with the sort of brightness you hear from someone pretending they’re not irritated.

There was a strange atmosphere all morning, like everyone had been wound up, and not entirely in harmony. You could feel the tension in the air, as if the whole office was a contraption built to amuse, impress, and possibly misfire at any moment. I began the tour.

Shaila listened with remarkable attentiveness, even when I explained the printer’s spiritual role in our daily operations. At one point, the machine clanked, shuddered, and produced a sheet of paper with half a spreadsheet and half of last month’s biscuit order. She raised an eyebrow in a way that suggested both amusement and mild alarm. She fits here, somehow.

When I introduced her to Eleanor, there was a brief encounter moment when Shaila’s poise met Eleanor’s seriousness like two elements in some historical re-enactment. Eleanor stood stiffly, as if expecting danger or disappointment, whereas Shaila clasped her hands serenely, observing everything. In the corner, someone’s phone started making a mechanical groaning noise from a dodgy WhatsApp notification, which only heightened the surrealness. (NOP really must update its ringtones.)

Lunch was the turning point. Shaila laughed (!) at my remark about English people apologising to furniture. It wasn’t a polite laugh, either. It was rich and genuine, the kind you feel in your ribs. And I… well… I felt something shift. Inside me. Possibly permanently.

Her insights about Delhi publishing were razor-sharp. Her humour was dry but warm. She asked questions that made me feel seen, professionally anD perhaps personally.

Maja noticed. Of course she noticed.

She barely touched her sandwich, and at one point she muttered something about “imported fascination” before disappearing to “check emails,” which is code for “seethe in the corridor.”

The afternoon included a roundtable discussion. But honestly, after lunch, everything felt slightly unreal, as if the office furniture was watching, the walls listening, and the whole place humming with a low, theatrical growl.

When Shaila prepared to leave, the tension in the room lifted like a stage prop being moved off-set. She thanked everyone, then turned to me last.

“Your humour,” she said, smiling, “is even more English than I expected.”

Reader, I nearly fainted.

After she left, the silence in the office felt settled. I’d been part of a spectacle I’d not quite sure I understood, but can’t stop thinking about.

I am absolutely smitten. There is no point pretending otherwise.

Maja avoided me all afternoon. She claims she’s “fine,” but her typing has been louder ever since. If Shaila returns (and I hope she does) I will try to behave like a normal adult human. But I suspect that today will stay with me for a long time.

Something mechanical in my chest has been wound up and set in motion. And yes, dear reader, I do not know yet which tune it intends to play.

Maja writes: take me back to dear old Belgrade.

Julian played me his song today. Yes, that song, the one he has been rehearsing with the concentration of a monk and the emotional stability of a startled rabbit.

And while I was bracing myself for whatever chaos his voice was preparing to unleash, something… unexpected happened. A memory. A smell of old amplifiers, cigarette smoke, and cheap plum rakija. A feeling I haven’t felt in years.

I remembered Duo Trojica. Most girls my age at the time were obsessed with glossy pop stars. I, however, fell in love with two men from a smoky bar in Novi Sad who played one battered guitar, one battered accordion, and three chords between them (also battered).

Duo Trojica were… chaos set to rhythm. Their concerts were never planned, just announced spiritually. Sometimes they showed up at cafés and started playing. Sometimes they didn’t. Sometimes they played for hours; sometimes for one song and then argued about onions. But oh, when they played!

The room would swell with melancholy joy, the kind of Balkan sadness that makes you smile because at least you’re all miserable together. I wasn’t part of the band. Officially. But during a summer festival I ended up holding their spare accordion (it smelled like regret), translating their jokes into English for a confused group of Danish tourists, and accidentally singing harmonies when one of them temporarily lost his voice to a particularly emotional cigarette.

For one blazing moment, someone shouted:

“Duo Trojica i Maja!”

I wore that moment like a crown. Even if the band forgot it immediately and resumed arguing about onions. So, when Julian played his… creative… song, I expected only confusion. And yes, there was confusion. And concern. And a brief moment when I genuinely feared he was going to injure a chord.

But beneath the chaos, beneath the wobbling, aching attempt at emotion, there was something raw and clumsy and true. Something just earnest enough to spark the echo of Duo Trojica. Men who loved music more than they loved tuning. Men who believed that feelings mattered more than melody. Men who sang like their hearts were slightly broken but proudly alive.

Julian reminded me accidentally and mistekenly of that spirit. The spirit of trying. Even when the voice cracks. Even when the rhythm collapses. Even when the meaning gets lost in translation. Even when the audience is one unimpressed Serbian intern.

I will never tell Julian this, because he would turn it into a three-part opera, but the truth is that for a moment, as he sang, I remembered being 16 in a smoky room with Duo Trojica in Belgrade and a borrowed microphone and the feeling that life was tragic and hilarious and full of unexpected songs. And I felt… something gentle. Something old. Something warm. Something dangerous. Julian will never know this.  Julian must never know this or he will know it too much. Both are terrifying.

But today, just for a second, the boy with the off-key heart sounded almost like home.

Wondering what on earth Maja is talking about? This might help:

It wasn’t me! Clarification about premature leakage of commercially sensitive intelligence and formal apology.

To: Nick Owen, Eleanor Wheeler, Paul Warren and the Entire Senior Leadership Team

From: Julian Pilkington-Sterne, Marketing Executive (Acting), Nick Owen Publishing

Subject: A Full and Frank Explanation Concerning the “Premature Publication Event”

Dear All,

I am writing in a state of elevated heart rate but full professional composure to address what certain individuals (and one alarmingly quick-fingered person on Twitter) are already calling “The NOP Budget Leak.” I would like to clarify at the outset that this phrase is unnecessarily inflammatory. What occurred was not a “leak,” but rather a “temporarily accelerated communications incident.”

I take full and complete responsibility for pressing the “publish” button on the draft web page detailing the commercially sensitive plans for the 2026 NOP Strategic Relaunch, including (but unfortunately not limited to):

The projected acquisition of the Wimbledon Lawn Tennis Museum Pop-Up Rights The proposed NOP x Kevin Coyne tribute album The not-yet-announced “Ageing Tennis Player Cinematic Universe” The confidential discussions with Raconteurs Audio regarding a “Julian-centric” podcast spinoff

I want to be crystal clear that the button was pressed entirely accidentally, and only after I had performed extensive quality-assurance testing on the website’s CMS. The “Publish” and “Preview” buttons are, in my professional opinion, perilously close together—closer, in fact, than the public realises. I have long argued for a two-factor authentication process (“Do you really mean THIS, Julian?”), and hope this unfortunate episode will finally justify the necessary UX investment.

Why it happened

In the spirit of transparency and as part of my ongoing personal commitment to reflective practice, I provide the following honest and unvarnished explanation:

I believed I was pressing “Save Draft.” My finger slipped. The office chair I was issued in September has a swivel anomaly. The draft page was positioned, through a combination of auto-scroll and an enthusiastic trackpad, directly beneath my right index finger. I am a human being, and humans err (even Jesus once overturned a table).

Why it could be seen as beneficial

If we are to pivot from crisis to opportunity as all marketing theorists encourage we might observe that:

The page was live for just 11 minutes, thus technically qualifying as a “limited exclusive reveal.” The spike in website traffic has given us invaluable A/B testing data on which phrases consumers click on most when they think they have been given confidential information. A rumour of a Cinematic Universe often precedes actual investment interest (Marvel began exactly this way, though with fewer tennis references). Some early comments online described the leak as “bold,” “chaotic,” and “exactly the sort of transparency we need from publishers,” which can only strengthen our brand identity as restless innovators.

Why I should not be dismissed immediately

I appreciate that Nick has, on at least three separate occasions this morning, used the words “fucking sackable offence,” “utter fucking catastrophe,” and “Julian, for fuck’s sake.” I also appreciate that Eleanor has not looked directly at me since 8:37am.

However, I humbly propose that:

This episode demonstrates my initiative, albeit in an unconventional direction. It reveals the public hunger for NOP content (11 minutes = 412 page views; this is unprecedented for a weekday morning). I have already drafted a corrective press statement framed as “NOP confirms bold future direction after visionary pre-announcement glitch,” which I would be happy to circulate. I have learned a significant lesson about technology, humility, and the dangers of multitasking while eating a cinnamon swirl.

Final note

Please accept my sincere apologies for the turmoil caused. I am prepared to undertake any corrective action deemed necessary, including (but not limited to) additional CMS training, suspension from podcast planning meetings, or a temporary ban from using adjectives like “revolutionary.”

I remain, as ever,

Your dedicated servant in publishing excellence,

Julian Pilkington-Sterne

Marketing Executive (Acting)

Nick Owen Publishing

Julian writes: Kevin Coyne. Are We Dreaming?

It’s 10pm in the NOP Office and Paul has vey kindly stayed back to help me craft the perfect song to woo the perfect woman.

“Rule one,” he asserts. He can be quite assertive when he puts his mind to it, can Paul I thought. “Kevin Coyne never sang pretty. He growled, he cracked, he groaned. His songs were the sound of a man trying to wring meaning out of a damp Tuesday in Derby.”

“I can groan!” I’m cheered up already.

“Not theatrically!” he’s now insistent. “Authentically.”

“And the difference is…?” I’m already feeling out of my depth.

“One is pain. The other is you. Rule two: Coyne wrote about people, not abstractions. No metaphors about “brand ecosystems” or “emotional synergy.”

“Right. No synergy. No ecosystems.” I cross them out of my notebook discreetly.

“And rule three: Deep down, Kevin Coyne was tender. A bruised tenderness.
Not your usual “Federer of Feelings” theatrics.

I nod solemnly. “I can bruise tenderly if I have to.”

“God help us.” Paul starts pacing the floor, looking this way and that, on the search for something, I’m not quite sure what.

“Cigar?” I proffer. He looks at me in a strangulated kind of way and looks to the ceiling.

Want to know why Maja is so struck by the work of Kevin Coyne? Just take a look here!