Julian writes…From Beeston to Belgrade and back again!

A revelation: Maja eats lunch alone in the stairwell. I found her there (purely by chance) and tried to engage her with tales of my early marketing campaigns – the Helvetica Incident, the Wimbledon Bookstall Disaster, all sprung to mind.

She nodded once, then said, “You talk too much.” Directness! Refreshing honesty, though I suspect English is her second language and nuance gets lost. Still, her eyes lingered a moment longer than necessary when I mentioned Novak. I’ve begun to imagine us collaborating on a cross-European marketing strategy: “From Belgrade to Beeston — Publishing Without Borders.” Must write that down.


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Author: drnicko

Awarded an MBE for services to arts-based businesses, I am passionate about generating inspiring, socially engaging, creative practice within educational contexts both nationally and internationally.

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